Join us for Gemalto’s fourth and final Ask the Experts session of the year, featuring Dr. Mohamed Zaki, Research Associate at Cambridge Service Alliance, and Andreas Eichele, License Operations Manager at Kuka Robotics. This live webinar will look at how ‘servitization’ – the shift from manufacturer to service provider – is completely redefining the traditional manufacturing business model.

Although the trend has recently been gaining traction, servitization is not a new concept. It was first introduced in the 1980s, when Rolls-Royce and General Electric radically changed the way aircraft engines were sold. These companies began selling engine “power by the hour” instead of selling individual engines. The airlines were then able to pay according to the utilization of their planes, rather than paying everything up front.

Rolls-Royce inspires a growing number of manufacturers to view “product as a service” as a core component of their overall value proposition and a revenue generator in itself.

In this session, we will explore:

  • Reasons why manufacturers are moving toward service models
  • Practical challenges of servitization within manufacturing
  • Types of services offered
  • Customer insights

The webinar will be held on December 13 at 11 am (EDT) / 5 pm (CET).

A recording will be sent to all registrants.

Ask the Experts is a quarterly webcast series introducing new trends in the licensing, entitlement, and protection space.


To register for the webinar please fill in the form below.

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About the webinar


Dr. Mohamed Zaki, Research Associate, Cambridge Service Alliance

Andreas Eichele, License Operations Manager, Kuka Robotics


 Tuesday, December 13, 2016


11 am (EDT) / 5 pm (CET)

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