The State of Software Monetization

ISVs need to adapt to meet user demands including software delivered as a service and accessibility across multiple devices.

Gemalto commissioned Vanson Bourne to interview 780 decision makers from five major global markets (US, Japan, UK, DACH and France) to explore the challenges both independent software vendors (ISVs) and enterprises are facing in relation to software licencing, entitlement management and packaging.

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Software Vendors are losing revenue due to rigid licensing and delivery options

ISVs need to adapt to meet user demands including software delivered as a service and accessibility across multiple devices.

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